POP UP SHOPS in TextilRevue

Rental models will change, and this could mean short-term rents with fixed rents. These could be turnover or frequency rents. New forms of management such as the increased use of space as pop-up stores are disrupting the market, bringing flexibility, efficiency and maintaining or even increasing frequency. "Pop-ups came to stay," claimed Chalid A. El Ashker, founder and CEO of Pop-up Shops, an online platform for short-term rentals with around 2000 formats in Switzerland and abroad. "Operationally, you have to adapt a lot, instead of negotiating for eight weeks, you get confirmed within seven days. It's all about a clear rental profile and pricing," says Ashker. As examples he cited Muji or UPC in the Glattzentrum, which started as a pop-up and are now a fixed area.

Source: TextilRevue